The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose

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Overview

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Product Details

ISBN-13: 9780393080797
Publisher: Norton, W. W. & Company, Inc.
Publication date: 03/05/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 368
Sales rank: 79,803
File size: 998 KB

About the Author

Frank Rose is a lead­ing writer and speaker on digital cul­ture. A senior fellow at Colum­bia University School of the Arts, Frank teach­es global busi­ness execu­tives as faculty director of the execu­tive edu­ca­tion seminar Strategic Story­telling, presented by the School of the Arts in part­nership with Colum­bia Business School. His books include The Art of Immersion and West of Eden. He lives in New York City.

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