The Art of Looking Sideways

The Art of Looking Sideways

by Alan Fletcher


$49.46 $54.95 Save 10% Current price is $49.46, Original price is $54.95. You Save 10%.
  • Want it by Wednesday, September 26  Order now and choose Expedited Shipping during checkout.


The Art of Looking Sideways by Alan Fletcher

"The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.


Product Details

ISBN-13: 9780714834498
Publisher: Phaidon Press
Publication date: 08/30/2001
Edition description: Reprint
Pages: 1064
Product dimensions: 8.62(w) x 9.87(h) x 2.25(d)
Age Range: 13 - 18 Years

About the Author

"Alan Fletcher belongs to that elite international group of designers who have transcended the conventional boundaries of their craft. He is a founder member of the design group Pentagram, with whom he has stayed for 20 years. He now works independently from his own studio in London. He is consultant Art Director to Phaidon Press.


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Art of Looking Sideways 3.3 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
iansummers More than 1 year ago
Fletcher is an excellent example of the eclectic interests of a designer. In this huge volume, he vacuum cleans the universe for ideas. He synthesizes ideas and turns them into something new. This book occupies a special place on my bookshelf. I quote from it from time-to-time on my blog.
Anonymous More than 1 year ago
Guest More than 1 year ago
For those of you looking to read something truly witty and intelligent. Read this! Full of wisdom, worldly ideas, theories and artful suprises. This book is a conversational gem. Read it for yourself, buy it as a precious gift. Learn, laugh, think and above all-enjoy!