The Art Of The Global Gateway

The Art Of The Global Gateway

by John Yunker

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Product Details

ISBN-13: 9780979647536
Publisher: Byte Level Research
Publication date: 09/14/2010
Pages: 194
Product dimensions: 7.00(w) x 10.00(h) x 0.41(d)

Table of Contents

Table of Contents
Welcome, Benvenuti, Bienvenidos...

About this book
First Things First

One Internet; many languages
Elements of Global Navigation

Country codes: Local "front doors"
The global gateway: What users see
The splash global gateway
The permanent global gateway
Global gateway icons
The language/country menu
Mapping the global gateway
Language Negotiation
Web Browsers and Language Settings
Geolocation: We know where you live
Global Gateway Best Practices

Translate the gateway, but don't overtranslate
Wave flags with caution
Be careful what you call "country"
Pull-down menus don't scale
Don't play favorites (or favourites)
Icons speak louder than words
Use as little text as necessary
Use the "sweet spot"
Use Unicode
Place usability ahead of creativity
Don't pretend you speak languages that you don't
Global gateways shouldn't make you think
Keep legalese to a minimum
Embedded text is untranslated text
Don't put age before language
Global Gateways Profiles

IKEA
GE
Google
Xbox
Spanish-Language Gateways for the US

What's the URL?
Spanish-language gateways
Trending Now: Mobile Devices and Social Media

The global gateway and mobile devices
The global gateway and social media
Developing a Global Gateway Strategy

Of big steps and baby steps
Case Study: The growth of a global gateway
Global gateway FAQ
Global gateway checklist
Terminology
Selected country codes

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