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The Art Of The Global Gateway

The Art Of The Global Gateway

by John Yunker

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Overview

You don't get a second chance to make a first impression

A global gateway is the initial point of contact between your website and the world — it is, in effect, a web user’s first impression. To truly welcome visitors to your web site, you’ll need a welcoming global gateway.

As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30.

While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.

Who this book is for

This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global.

Increase traffic to your country websites by 20% (or more)

Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need.

The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don't.



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Product Details

ISBN-13: 9780979647536
Publisher: Byte Level Research
Publication date: 09/14/2010
Pages: 194
Product dimensions: 7.00(w) x 10.00(h) x 0.41(d)

Table of Contents

Table of Contents
Welcome, Benvenuti, Bienvenidos...

About this book
First Things First

One Internet; many languages
Elements of Global Navigation

Country codes: Local "front doors"
The global gateway: What users see
The splash global gateway
The permanent global gateway
Global gateway icons
The language/country menu
Mapping the global gateway
Language Negotiation
Web Browsers and Language Settings
Geolocation: We know where you live
Global Gateway Best Practices

Translate the gateway, but don't overtranslate
Wave flags with caution
Be careful what you call "country"
Pull-down menus don't scale
Don't play favorites (or favourites)
Icons speak louder than words
Use as little text as necessary
Use the "sweet spot"
Use Unicode
Place usability ahead of creativity
Don't pretend you speak languages that you don't
Global gateways shouldn't make you think
Keep legalese to a minimum
Embedded text is untranslated text
Don't put age before language
Global Gateways Profiles

IKEA
GE
Google
Xbox
Spanish-Language Gateways for the US

What's the URL?
Spanish-language gateways
Trending Now: Mobile Devices and Social Media

The global gateway and mobile devices
The global gateway and social media
Developing a Global Gateway Strategy

Of big steps and baby steps
Case Study: The growth of a global gateway
Global gateway FAQ
Global gateway checklist
Terminology
Selected country codes

Customer Reviews