The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki
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Overview

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action? 

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

Product Details

ISBN-13: 9781591840565
Publisher: Penguin Publishing Group
Publication date: 09/09/2004
Pages: 240
Product dimensions: 6.38(w) x 9.56(h) x 0.81(d)
Age Range: 18 Years

About the Author

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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Art of the Start 4 out of 5 based on 0 ratings. 23 reviews.
Guest More than 1 year ago
This book is part inspirational and part practical. It was what I needed to stop planning and start doing. Guy helps you understand what you're going to face and what to expect. The section on raising VC money is especially helpful, as he has an insider's view. The only drawback is that most of the examples seem to be computer and software related, given his backround at Apple. Still, it's not hard to see how those experiences can parallel my own.
Guest More than 1 year ago
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as 'bootstrapping' or 'rainmaking' (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, 'minichapters,' answers to 'Frequently Avoided Questions' and reading lists, making it easy to find important points. Many of Kawasaki¿s 'exercises' are tongue-in-cheek, like, 'Go to eBay and search for used Aeron chairs.' He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book¿s examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn¿t the only book you¿ll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
Anonymous More than 1 year ago
I am only into the first hundred pages, but wanted to note when thr book goes to comperative split columns, it is really hard to read via Nook. It must be something with the programming or alignment, but it probablytakes me twice as long to read as I try to figure out word spacing.
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Once I started this book I could not put it down. It is written in a very easy flow manner and has some excellent ideas and suggestions. I think it's a must read for any small business entrepreneur~
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jjp More than 1 year ago
The book is packed full of useful information I can use immediately as I look for ways to raise venture capital. I should have read this years ago. It would have saved me a lot of time and energy. From beginning to end each chapter builds on the previous one and I found myself not wanting to put the book down. It's easy to read and understand. I believe the information in The Art of the Start is worth a whole lot more than the price of the book.
Guest More than 1 year ago
This is a great book I highly recommend it.
Guest More than 1 year ago
I enjoyed reading Mr. Kawaski's book. I like a lot of his ideas. I found the chapters on bootstrapping, branding, and pitching useful. It serves as a foundation book for start-ups. I also liked the mini-chapters. Overall, the book is a good read. A potential reader will enjoy it.