The Art of Waking People Up: Cultivating Awareness and Authenticity at Work

The Art of Waking People Up: Cultivating Awareness and Authenticity at Work

by Kenneth Cloke, Joan Goldsmith


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In The Art of Waking People Up authors Kenneth Cloke and Joan Goldsmith draw on more than thirty years of practical experience with hundreds of organizations— from Fortune 500 companies to government agencies, schools, and nonprofits— to reveal new ways of giving and receiving feedback that maximize personal and organizational change and foster lifelong learning. They show how organizations can develop the systems, processes, techniques, and relationships that affirm, rather than undermine, the intelligence and humanity of their employees. This important resource is filled with the necessary tools, interventions, and strategies managers can use to encourage their employees to speak, hear, absorb, and use the information they need to improve the way they work.

Product Details

ISBN-13: 9780787963804
Publisher: Wiley
Publication date: 01/24/2003
Series: J-B Warren Bennis Series , #13
Edition description: 1ST
Pages: 336
Product dimensions: 6.30(w) x 9.33(h) x 1.15(d)

About the Author

Kenneth Cloke is director of the Center for Dispute Resolution and a mediator, arbitrator, consultant, and trainer. Joan Goldsmith is an organizational consultant, coach, and educator specializing in leadership development and organizational change. Cloke and Goldsmith are coauthors of five previous books, including The End of Management and the Rise of Organizational Democracy and Resolving Conflicts at Work: A Complete Guide for Everyone on the Job, both published by Jossey-Bass.

Read an Excerpt

The Art of Waking People Up

Cultivating Awareness and Authenticity at Work
By Kenneth Cloke Joan Goldsmith

John Wiley & Sons

ISBN: 0-7879-6380-1

Chapter One

An Orientation to Awareness and Authenticity

I consider many adults (including myself) are or have been, more or less, in a hypnotic trance, induced in early infancy: we remain in this state until-when we dead awaken ... we shall find that we have never lived. R. D. Laing

We have all encountered employees who seem barely awake, who squander their work lives, who blind themselves to what is taking place within and around them, who speak and act inauthentically, who do not care about what they do, how they do it, to whom, or why. Indeed, many of our workplaces seem populated with the living dead, zombies who wrap themselves in a hypnotic trance, as psychiatrist R. D. Laing described, only to find that they have numbed themselves so thoroughly that they are unable to really live.

This indolent, apathetic, somnolent state has countless faces. It can be found in preoccupations with the past and unrealistic expectations for the future; in attitudes of denial, defensiveness, and disregard for the present; in frustration over failed change efforts; in reduced enthusiasm due to hierarchical privilege, bureaucratic indifference, and autocratic contempt; in a variety of mesmerizing relationships, processes, cultures, systems, structures, and attitudes that limit the capacity to perceive andact based not only on what is taking place within and around us and diminish who we are as human beings.

This zombification and atrophication of work life happens incrementally whenever people are punished for being aware and authentic and, as a result, become frustrated, give up, cease caring, and stop trying. It occurs when managers stop telling the truth and lie or keep silent about things that matter. It occurs when feedback is no longer oriented to how employees can succeed but to how they have failed-not just in their work but as human beings. It occurs when performance assessments become judgmental and hierarchical rather than supportive and participatory; when organizations separate honesty from kindness, integrity from advancement, and respect from communication.

Numbing oneself to experience is a natural response to unfulfilled expectations, unprocessed pain, unfinished grieving, unresolved conflict, and repetitive disappointment. When employees experience repeated losses, pain, conflicts, and disappointments, they often withdraw, shut down, or defend themselves from bruised feelings and unhappy thoughts. In doing so, they deaden themselves to experience and to the pain they would otherwise feel if they were fully awake. The extreme forms of this emotional state are catatonia and schizophrenia, but more familiar examples include apathy, distracted behavior, superficiality, equivocation, isolation, substance abuse, recurring illness, stress-related injuries, cynicism, excessive absenteeism, hypersensitivity, and unresolved conflicts.

When employees defend themselves against awareness and authenticity even in small ways, they diminish their capacity for growth, cease being fully alive and slip into a kind of unfulfilling stupor. How, in this state, is it possible for them to learn or change? What could conceivably motivate them to continue developing, sharpening, and expanding their skills? How do they ever overcome their tragedies or learn to celebrate their triumphs? How do they become responsible team members, improve the quality of their work, or risk changing what is not working?

In truth, their only real option in the face of these disabling experiences is to wake up and change their attitude toward what they have experienced. As they wake up, they increase their awareness, become more authentic, discover where their organization is not congruent with its professed values, and commit to improve their work processes, organizations, relationships, communities, and environments-not once or in isolation, but continually and collaboratively with others. This is how they actually transform their work lives.

As people wake up, they become increasingly conscious of the dysfunctional elements in their work environments and relationships and can see what is not working or might work better. They can then abandon the destructive patterns, adversarial attitudes, injured feelings, upsetting memories, and addictive behaviors that keep them mired in the past. They can release unrealistic expectations for the future and attitudes of defensiveness and denial regarding the past. They can take responsibility for what they do and who they are, for their behaviors and the results they produce. They can then assume the arduous task of transforming their personal, organizational, social, political, and economic lives and creating more satisfying, sustainable, and supportive work environments.

Resistance to Change

In spite of these possibilities, or perhaps because of them, it is rare that anyone welcomes opportunities to wake up, gladly seeks ways of stretching beyond what is safe, or enthusiastically embraces fundamental changes. We are often reluctant to push to the edge of our capacities, to experiment or try out new things. Instead, we resist, avoid, rationalize, and bolster our self-deception that things are fine as they are. As poet W. H. Auden poignantly noted:

We would rather be ruined than changed, We would rather die in our dread Than climb the cross of the moment And let our illusions die.

Many of us resist change even when it is critical to our well-being; when the need to change is presented gently, empathetically, and with the best of intentions; when we understand that it could dramatically improve our lives. Instead, we become self-protective, accusatory, and suspicious and would rather retreat with our false ideas intact than climb "the cross of the moment" and let our comforting illusions die. Why? What are we so frightened of losing?

We may be frightened that change will deprive us of jobs or income, or eliminate our role or source of identity, or undercut our self-confidence, or unsettle a precarious idea about who we are. We may be convinced that we will never be understood or appreciated for who we are. We may distrust our organizational environments so much that we cannot imagine anything ever changing, except by getting worse. We may have unresolved insecurities or doubts from our families of origin that keep us locked in unhappy relationships and feeling doubtful about our capacities. We may simply lack the personal skills or organizational supports we need to risk doing something that could radically change our lives.

In fact, it is not change that we resist, but what change implies. We resist the loss of what is familiar, the uncertainty surrounding anything new, the insecurity about who we are when the things with which we have identified no longer define us. Waking up and cultivating awareness and authenticity reduce this resistance by revealing a deeper identity that is not bound up in the past or future, or in what is constantly changing.

The Limitations of Roles and Expectations

When we become frightened of these aspects of change, we defend ourselves against learning, resist receiving honest feedback, hide behind roles, become inauthentic, cease being fully awake, and grow insensitive to what is happening around and inside us. We fight to preserve what is familiar, thinking we are protecting our power or image. Yet in doing so, we diminish our capacity for honesty and empathy with ourselves and others. Eventually we become stuck and unable to grow. Whatever our role, at a subtle level, power, ego, and resistance to change are increased by identifying personally with it, while honesty, authenticity, and openness to change are diminished.

In truth, these self-defining roles do not exist-nor, at a human level, do organizations, job titles, hierarchies, or status. They are figments of our imaginations-constructs, hypnotic images, mirages, phantoms, fetishes, and hallucinations that distance us from what is real and from each other. Every role is inauthentic, simply because it captures only a part of what we do and largely ignores who we are. Yet we invest these images with the power to control our lives, twisting them gradually into conformity with other people's expectations and losing our capacity for self-definition.

In Fraud, a novel by Anita Brookner, a woman tells a friend, "Fraud was what was perpetrated on me by the expectations of others. They fashioned me in their own image, according to their needs." People become inauthentic and fraudulent by hiding the most interesting, human parts of themselves behind masks and roles, revealing only what they hope others will find acceptable. This is a kind of sleep from which anyone can awaken at any time, even after years of accommodation. To do so requires cultivating awareness, authenticity, congruence, and commitment in ourselves, in others, and in organizations.

However we describe ourselves, whatever roles we assume, they do not touch the deepest parts of ourselves. In addition, in all our descriptions, there is an "I" that is describing "Myself." Yet the one describing is not the same as the one described. If "I" am able to observe and describe "Myself" as though from outside, which one am "I"? Every role or description we use to describe ourselves seems solid, yet beneath it lies a thought, and beneath the thought lies a thinker. Waking up means discovering the thinker. As we do so, we accept responsibility for our choices and recognize that our power lies there, rather than in our roles and self-definitions.

Why Organizations Create Roles

Traditional organizations use roles to define and reinforce rigid hierarchies of power. They do little to support people in changing or acting in ways that are authentic, honest, immediate, collaborative, and democratic, because to do so would invite a rearrangement of power relationships. Hierarchical, bureaucratic, and authoritarian organizational models permit-and in some cases actively encourage-role rigidity and hypocrisy. These organizations are unwilling to admit or examine their faults publicly. They discourage honest communication, suppress creativity, and undermine teamwork and self-confidence. In the process they put people to sleep.

In the absence of honest feedback and continuous scrutiny, these organizations desperately seek to defend and perpetuate themselves, causing them to undermine the values they publicly proclaim. They espouse creativity yet reward bureaucracy, conservatism, and defensiveness. They urge risk taking but celebrate only those who increase or preserve their financial bottom line. They call for change yet reward caution, stasis, and denial. They advocate equality but radically limit the possibilities for personal and organizational growth for those at the bottom. Is it any wonder that people fall asleep rather than wake up and risk their livelihood championing values that, while publicly proclaimed, are privately punished?

Where are the great examples of hierarchical organizations exercising courageous moral leadership? Where are the profound apologies, the honest confessions, the open admissions of error? When did a corporate CEO or government official last publicly admit wrongdoing without being forced to do so by an angry citizenry, a judge, or a prying press? How often are corporations balanced and truthful in their advertising, politicians in discussing the merits of opposing candidates, or CEOs in responding to allegations of financial or social wrongdoing? Examples of these dishonesties can be found in the newspapers every day and are apparent to everyone who is willing to acknowledge that abuses inevitably flow from the inflexibility and concentration of organizational power. If we want people to wake up and be honest with themselves, we need to honestly reveal what stands in their way within organizational life, act to overcome it, and model the behaviors we publicly advocate, starting with ourselves.

Every day, employees are punished for giving or receiving honest feedback to those higher in rank than themselves. Or their criticisms are passed through a maze of bureaucratic filters and rationalizations that diminish their effectiveness. As a result, many learn the virtues of silence and go to sleep.

Yet organizations that resist honest feedback or penalize employees for delivering it limit their own capacity to adapt, learn, and evolve. They reduce the desire of employees to expand their motivation, increase their skills, and make important contributions to their organizations. They shortchange themselves and those who rely on them.

Employees are then forced to choose among upsetting, ultimately ineffective strategies and to decide whether to fight back, quit, avoid, or accommodate and do what they are told. Few recognize that there is another choice: they can cultivate awareness and authenticity in themselves and others and work strategically to build respect for these qualities within their organizations.

Cultivating Awareness

Everything we do is mediated through our minds, which are immensely powerful, richly complex mechanisms that feed us massive amounts of information regarding our environment and internal activities, all in the service of surviving and succeeding. Our socially constructed minds, however, have the curious capacity to interfere with themselves, to deny disagreeable information, defend against new ideas, consider themselves unworthy, alter facts out of fear, anger, or shame, and confuse the message with the messenger.

Our minds organize our experiences into two primary categories: those that induce pleasure so we want to repeat them, and those that induce pain so we want to avoid them. We use language to focus attention and point our awareness, often with great precision, in the direction of things, ideas, feelings, and experiences that induce pleasure. Yet the thing that points is not the same as the thing it points at. For centuries, Buddhists have distinguished the finger pointing at the moon from the moon itself. Ridiculously simple as this sounds, many of the problems we face at work originate in a fundamental confusion between the observer and the observed.

In receiving critical feedback, for example, we often confuse the finger pointing at us with the person pointing it, and as a result, minimize, justify, or deny the behavior they are trying to call to our attention. We dismiss them by castigating their methods or intentions. We resist their efforts to communicate, and become unable to observe ourselves, evaluate the information they offer, or improve our skills.


Excerpted from The Art of Waking People Up by Kenneth Cloke Joan Goldsmith Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Table of Contents

Foreword (Warren Bennis).


The Authors.

Part One: Context: Cultivating Awareness and Authenticity.

1. An Orientation to Awareness and Authenticity.

2. The Art of Waking Up.

3. Where It All Begins.

Part Two: Processes: Championing Congruity and Commitment.

4. Turnaround Feedback.

5. Transformational Coaching.

6. Strategic Mentoring.

7. Participatory Assessment.

Part Three: Techniques: Encouraging Turnaround Experiences.

8. Courageous Listening.

9. Paradoxical Problem Solving.

10. Supportive Confrontation.

11. Risky Conflict Resolution.

Part Four: Relationships: Sustaining Organizational Awareness and Authenticity.

12. Waking Organizations Up.

13. Fostering Congruence and Commitment in Organizations.

14. Ubiquitous Leadership and Organizational Democracy.


What People are Saying About This

From the Publisher

"Inspiring, coaxing, guiding, and mentoring, Cloke and Goldsmith take us through a systemic approach of waking up organizations and employees. This is a book for everyone, guiding us to what good management and worker goals should be and can be when they are one. By stressing equally the goals of management and the needs of employees, they have found the road to long-term productivity." —Piedad Robertson, president, Santa Monica College, and former Secretary of Education, Commonwealth of Massachusetts

"This book evokes the "aha" phenomenon. You will recognize immediately the somnolent state of many workers whom Cloke and Goldsmith describe. In a wonderfully written book, these incredibly wise and humane organizational experts approach the problem of workers' apathy with the keen eye of the clinician, the clear-mindedness of the theoretician, and the empathic heart of the gifted therapist. The Art of Waking People Up is a real gem!" —Jean Lipman-Blumen, Thornton F. Bradshaw Professor of Public Policy and Organizational Behavior, Peter F. Drucker Graduate School of Management, Claremont Graduate University; author, Connective Leadership: Managing in a Changing World

"Cloke and Goldsmith bring a basic tenet of civics to business organizations: personal responsibility and involvement. Their notion of a democratic corporation is both inspired and critically necessary. The principles of leadership and citizenship replace hierarchical management doctrine, establishing a collaborative process that promotes both organizational and personal growth." —Terry Fitzpatrick, senior vice president, business operations, Sesame Workshop

"A greatly needed and practical wake-up call to companies and individuals for transforming suffocating environments into dynamic, democratic, and personally fulfilling organizations." —James E. Austin, McLean Professor of Business Administration, Harvard Business School

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