Articulating the Action Figure: Essays on the Toys and Their Messages

Articulating the Action Figure: Essays on the Toys and Their Messages

by Jonathan Alexandratos (Editor)

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Overview

Action figures are more than toys or collectibles—they are statements on race, gender, class, body positivity and more. This collection of nine new essays and one interview argues that action figures should be analyzed in the same light as books, movies, television shows and other media. Through an examination of the plastic bodies that fill our shelves and toy boxes, “Action Figure Studies” can inform the next generation of toys.

Product Details

ISBN-13: 9781476664279
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 11/01/2017
Pages: 188
Product dimensions: 5.90(w) x 8.80(h) x 0.60(d)
Age Range: 18 Years

About the Author

Jonathan Alexandratos is a playwright and essayist who lives, teaches, and writes in New York City. His plays, like his academic work, usually involve action figures and pop culture, and have been produced internationally.

Table of Contents

Table of Contents


Preface 1

Introduction. Posing the Question: An Action Figure Studies 5

Manifesto

Thirteen Ways of Looking at an Action Figure: Part One 13

Daniel F. Yezbick

The (Re)Resurrection of Captain Action: Will Justice Be Done? 28

Thomas G. Endres

Plastic Military Mythology: Hypercommercialism and Hasbro’s 39

G.I. Joe: A Real American Hero

J. Richard Stevens

The Same Aisle: The Intersection of Resistance and Discipline 58

in Brony Fandom, or, Friendship Is Mythological

Tracy L. Bealer

Selling Girl Power in the 1980s: ­She-Ra and the Gendered 71

Dimensions of Action Figures

Keith Corson

“Seeing into the life of things”: Toy Story, The Lego Movie 85

and the Wordsworthian Imagination

Geoff Klock

Get Your Freak On: The Monstrous Seduction in Mattel’s 99

Monster High

Cathy Thomas

All Dolled Up: Monster High, Project MC2 and “Action” Figures 120

Christopher Bell

“Toys with brains”: Skylanders and the Growth of the 135

­Toys-to-Life Market

Kimberly A. Owczarski

Thirteen Ways of Looking at an Action Figure: Part Two 152

Daniel F. Yezbick

“I was always Wonder Woman”: An Interview with 170

IAmElemental’s Julie Kerwin

Jonathan Alexandratos

About the Contributors 179

Index 181

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