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When one thinks about art, public space, and town planning, several things spring to mind: big metal things on squares, roundabouts, or crossroads. Or maybe a landmark that relates to the architecture to make a place look nicer. There are plenty of valid approaches in relation to art and public space. In this book, the relation moves along slightly different lines. It pays tribute to the precarious balance between artistic quality and social consequence. It operates in the autonomous world of art—relating to a history of conceptual traditions, but at the same time extrapolating towards society and daily life—and with a clear purpose. The book explains how projects will be implemented in practice, from the definition of topic, to the invitation of artist, but also funding, marketing, dialogue, education, and artistic output. It will provide an insight into the organization of collaborative projects according to their many successive stages, while showing applied examples.