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Ascending the Value Spiral: From Insight to Innovation
     

Ascending the Value Spiral: From Insight to Innovation

by S. Ramachander, C. K. Prahalad (Foreword by)
 

The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in the concept of a cycle and continuous change within the India market.

Overview

The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in the concept of a cycle and continuous change within the India market.

Product Details

ISBN-13:
9780761996460
Publisher:
SAGE Publications
Publication date:
09/17/2002
Edition description:
First Edition
Pages:
280
Product dimensions:
5.52(w) x 8.46(h) x 0.70(d)

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