The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in the concept of a cycle and continuous change within the India market.
|Edition description:||First Edition|
|Product dimensions:||5.52(w) x 8.46(h) x 0.70(d)|