Asian Case Studies: Lessons from Malaysian Industries

Asian Case Studies: Lessons from Malaysian Industries

by Firend Al Rasch


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The South East Asian market, which comprises of (Indonesia, Singapore, Malaysia, Thailand, Myanmar, Cambodia, Vietnam and the Philippines) is a market greater of 500 million people. The growing middle-class in Asia is creating an unprecedented demand for products and services, and fueling global growth. A slowdown in the Chinese economy (the world's second largest) most definitely will impact global economic growth. Although Malaysia is a relatively small economy with population of 30 million, yet it provides an insight into the Asia-Pacific region with its strategic location in South-East Asia. This book will be followed by a series of other books that provides insight into more Asian companies. In 2010, Malaysia sat a target to become a high-income nation by the year of 2020 with the initiation of Economic Transformation Program (ETP). ETP is a comprehensive blueprint to move Malaysia's economy into developed economy with a projected Gross National Income (GNI) of US$523 billion and per capita income at US$15,000 by 2020.

Product Details

ISBN-13: 9781539370161
Publisher: CreateSpace Publishing
Publication date: 09/17/2016
Pages: 308
Product dimensions: 5.98(w) x 9.02(h) x 0.64(d)

About the Author

Firend Al. Rasch is an associate professor of business studies, holds a Ph.D in applied management and decision science (USA). Worked as investments banker with major banks in California, United States. Was a Sr. management consultant with McKinsey & Company, KPMG, and Anderson Consulting advising U.S. Fortune 500 companies.
Co-founded start-ups, and lectured in numerous countries including USA, Korea, Malaysia, Qatar, UAE, and now the UK, in the field international marketing, Entrepreneurship, Innovation & Technology. Currently serving on the board of directors of two Asian companies, and actively consulting with global firms. Served as editor in chief of international business journal as well as active researcher in the fields of global management and international business activities.

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