ISBN-10:
0786447737
ISBN-13:
9780786447732
Pub. Date:
09/10/2010
Publisher:
McFarland & Company, Incorporated Publishers
''Ask the Man Who Owns One'': An Illustrated History of Packard Advertising

''Ask the Man Who Owns One'': An Illustrated History of Packard Advertising

by Arthur W. Einstein

Hardcover

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Overview

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion—the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company’s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to “guess what name it bears.”
This book traces Packard’s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company’s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Product Details

ISBN-13: 9780786447732
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 09/10/2010
Series: Transportation/Automotive
Pages: 282
Product dimensions: 7.10(w) x 10.10(h) x 0.80(d)

About the Author

An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.

Table of Contents

Table of Contents

Acknowledgments v

Foreword 1

Preface 3

1—Roots 7

2—The Ohio Years 10

3—Growing Up in Detroit, 1904–1914 34

4—The War Years, 1915–1920 71

5—The Roaring Twenties, 1920–1929 97

6—Brother Can You Spare a Dime? 1930–1934 125

Between pages 150 and 151 are 16 color plates containing 16 photographs

7—Changing the Guard, 1935–1942 151

8—A New Packard Emerges 193

9—Rest in Peace 224

Appendix 1: Saturday Evening Post Ads 235

Appendix 2: Odes to Packard in Song and Literature 247

Chapter Notes 249

Bibliography 255

Index 257

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