This could very well become one of the most important books in our field. It is a breakthrough of a methodology that really works. It
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About the Author
Brian Saber, president of Asking Matters, has spent his entire career asking for money for nonprofits. From his early days as a student leader and telethon caller to his six years in charge of major and principal gifts throughout the Midwest for Brandeis University to his two stints as an executive director, every position has involved significant face-to-face solicitation. He is still honing his asking muscles today, cultivating and soliciting select major donors for a variety of clients.