Attracting the Future

Attracting the Future

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Product Details

ISBN-13: 9781562538545
Publisher: Milady Publishing
Publication date: 10/29/2001
Pages: 224
Product dimensions: 8.86(w) x 10.52(h) x 0.36(d)

Table of Contents

Foreword
Letter from John Paul DeJoriavii
Letter from Winn Claybaughviii
The Model of Success--Paul Mitchell the Schoolxi
Introductionxv
Section IThe Big Picture for Schools1
Chapter 1Attracting and Servicing Prospective Students3
Chapter 2Develop a Learner-Centered Company Culture9
Chapter 3Create and Communicate a Powerful Message19
Chapter 4Transform the Admission Representative Role25
Chapter 5Build Your Admission Team33
Section IIThe Big Picture for Salons45
Chapter 6Attracting and Servicing Future Employees47
Chapter 7Connect with Schools59
Chapter 8Involve Your Team65
Section IIIThe Promotion Plan for Schools71
Chapter 9Build a Strategy to Attract Prospective Students73
Chapter 10Powerful Communication Tools85
Chapter 11Successful High School Recruiting97
Chapter 12Effective Referral Recruitment103
Section IVThe Promotion Plan for Salons115
Chapter 13Build a New-Talent Recruitment Plan117
Chapter 14Employee Recruitment Tools131
Section VThe Service Process for Schools137
Chapter 15Future Hairdresser Preparation and Orientation139
Section VIThe Service Process for Salons155
Chapter 16Interviewing and Preparing Salon Professionals for Success157
Tools173

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