The ATV business is huge – and still growing. ATV sales make up 1/3 of motorcycle sales (they’re classified together) and ATVs of all types and sizes are available for pure sport and for recreation/utility use. They are incredibly durable and powerful and can traverse steep and uneven terrain. Their primary purpose is usually work, but every ATV is also used for recreational riding because they are so fun to operate.
Fueling ATVs sales today and in the years ahead are the prime targets for this book: homeowners who have land but did not grow up on farms and thus are not particularly familiar with tractors or motor vehicles. This title by a respected industry veteran will tell new buyers everything they need to know to select (and outfit with accessories) the ATV that best suits their needs. This title offers current ATV owners a wealth of information about other uses for their ATVs, accessories, maintenance and more.
About the Author
Since 1984, Steve Casper has been an editor at Dirt Wheels magazine, the most widely-distributed ATV magazine with a circulation of 120,000. He is now the president of NOHVCC, an off-road vehicle advocate group. He has written more than 230 ATV articles, and has been honored by numerous ATV and off-road groups for his advocacy on behalf of the sport and rider access to public lands.
What People are Saying About This
Dirt Wheels, June 2006 (circ.: 88,632)
“Steve has put together a wide-ranging book for the first-time rider, the avid enthusiast or just about anyone looking to increase their knowledge of off-road quad riding. If you look carefully, you’ll also spot some of the staff in the pages of this 162-page, full-color thriller.”