ISBN-10:
0761910026
ISBN-13:
2900761910021
Pub. Date:
07/28/1997
Publisher:
SAGE Publications
Audience Analysis / Edition 1

Audience Analysis / Edition 1

by Denis McQuail
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Product Details

ISBN-13: 2900761910021
Publisher: SAGE Publications
Publication date: 07/28/1997
Edition description: New Edition
Pages: 176
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Denis Mc Quail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: Mc Quail's Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University of Oxford Press, 2003.

Table of Contents

A Concept with a History
The Audience in Communication Theory and Research
Typologies of Audience
Questions of Media Reach
Principles of Audience Formation and Continuity
Audience Practices
Social Uses of the Media
Communicator - Audience Relations
The Audience in Flux
The Future of the Audience Concept

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