Audience Ratings: Radio, Television, and Cable / Edition 2 available in Paperback
- Pub. Date:
- Taylor & Francis
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Table of ContentsContents: Foreword. Preface. CHART: The Rise and Fall of Major Ratings Services, 1930-1985. Radio Services - Pre-TV (1930-1946). Radio Services - Post-TV (1946-1987). Television Services (1946-1987). Ratings Methodologies: A Comparative Examination. Qualitative vs. Quantitative Ratings. Cable Ratings (1979-1987). Using Ratings Data. Ratings: Servant or Master? Government Intervention. What We Have Learned: 1930-1987. A Look to the Future. Appendices: Ratings Basics: Terms, Calculations, and Relationships. Offices and Services of Principal Syndicated Ratings Companies Operating on a National Basis. Audience Measurement Highlights. Methodological Studies and Assessments.