Pub. Date:
Taylor & Francis
Audience Ratings: Radio, Television, and Cable / Edition 2

Audience Ratings: Radio, Television, and Cable / Edition 2

by Hugh Malcolm Beville


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Product Details

ISBN-13: 9780805801743
Publisher: Taylor & Francis
Publication date: 06/28/1988
Series: Routledge Communication Series
Edition description: REVISED
Pages: 424
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)
Lexile: 1430L (what's this?)

Table of Contents

Contents: Foreword. Preface. CHART: The Rise and Fall of Major Ratings Services, 1930-1985. Radio Services - Pre-TV (1930-1946). Radio Services - Post-TV (1946-1987). Television Services (1946-1987). Ratings Methodologies: A Comparative Examination. Qualitative vs. Quantitative Ratings. Cable Ratings (1979-1987). Using Ratings Data. Ratings: Servant or Master? Government Intervention. What We Have Learned: 1930-1987. A Look to the Future. Appendices: Ratings Basics: Terms, Calculations, and Relationships. Offices and Services of Principal Syndicated Ratings Companies Operating on a National Basis. Audience Measurement Highlights. Methodological Studies and Assessments.

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