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Audio Branding: Using Sound to Build Your Brand

Audio Branding: Using Sound to Build Your Brand

Audiobook(MP3 on CD)

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Available for Pre-Order. This item will be available on May 21, 2019

Product Details

ISBN-13: 9781721387724
Publisher: Brilliance Audio
Publication date: 05/21/2019
Product dimensions: 6.50(w) x 5.50(h) x 0.62(d)

About the Author

Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.

Colleen Fahey is US Managing Director of Sixième Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.

Table of Contents

** Chapter - 01: Wake up to the Power of Audio Branding; ** Chapter - 02: Audio Branding in the Digital Age; ** Chapter - 03: It’s Time We Came to our Sensory Marketing; ** Chapter - 04: Welcome to the World of Audio Branding; ** Chapter - 05: The Search for your Sound; ** Chapter - 06: What Gets Measured; ** Chapter - 07: The Audio Branding Process; ** Chapter - 08: How to Launch your Audio Brand; ** Chapter - 09: Maintaining and Evolving your Audio Brand; ** Chapter - 10: Music and Sound Design in Environments; ** Chapter - 11: Glossary