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Auditing Organizational Communication: A Handbook of Research, Theory and Practice / Edition 2
     

Auditing Organizational Communication: A Handbook of Research, Theory and Practice / Edition 2

by Owen Hargie
 

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ISBN-10: 0415414466

ISBN-13: 9780415414463

Pub. Date: 04/29/2009

Publisher: Taylor & Francis

Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They

Overview

Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to put in place validated techniques to enable them to systematically measure and monitor their communications. This Handbook equips readers with the vital analytic tools required to conduct such assessments.

Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia:

  • provide a comprehensive analysis of research, theory and practice pertaining to the communication audit approach
  • review the main options confronting organizations embarking on audit
  • discuss the merits and demerits of the approaches available
  • provide case studies of the communication audit process in action
  • illustrate how findings can be interpreted so that suitable recommendations can be framed
  • outline how reports emanating from such audits should be constructed.

This second edition arrives at a time of considerable growing interest in the area. A large volume of research has been published since the last edition of the book, and the text has been comprehensively updated by reviewing this wealth of data. In addition, new chapters on social network analysis and auditing the communication revolution have been added, together with new case study chapters illustrating audits in action.

Product Details

ISBN-13:
9780415414463
Publisher:
Taylor & Francis
Publication date:
04/29/2009
Edition description:
New Edition
Pages:
520
Product dimensions:
6.10(w) x 9.10(h) x 1.10(d)

Table of Contents

List of illustrations x

List of contributors xiii

Introduction xv

Acknowledgements xix

Part I Audits in context 1

1 Communication and organizational success Dennis Tourish Owen Hargie 3

2 Auditing communication to maximize performance Dennis Tourish Owen Hargie 27

Part II Audit methodologies 53

3 The questionnaire approach Phillip G. Clampitt 55

4 The interview approach Rob Millar Anne Tracey 78

5 The focus group approach David Dickson 103

6 Data collection log-sheet methods Owen Hargie Dennis Tourish 123

7 Communication network analysis Menno D.T.De Jong Karen H. Zwijze-Koning 149

8 Auditing professional practice Owen Hargie Dennis Tourish 167

9 Auditing electronic communication Paula O'kane Owen Hargie Dennis Tourish 195

10 Crafting the audit report Dennis Tourish Owen Hargie 224

Part III Audits in action 243

11 Charting communication performance in a healthcare organization Owen Hargie Dennis Tourish 245

12 A communication audit of a hospital clinic Myra Skipper Owen Hargie Dennis Tourish 260

13 A communication audit of a paper mill Phillip G. Clampitt Laurey Berk 274

14 An interpretive audit case study Naheed Tourish Rita Marcella Dennis Tourish Owen Hargie 290

15 Auditing the annual business conference of a major beverage company Cal W. Downs Albert Hydeman Allyson D. Adrian 304

16 Auditing the corporate culture of a large manufacturing company Donna McAleese Owen Hargie Dennis Tourish 323

17 Auditing a major police organization Dennis Quinn Owen Hargie Dennis Tourish 346

18 Auditing a major retail chain Judy H. Gray Heather M. Laidlaw 356

19 A case of making sense of organizational communication Colleen E. Mills 370

Part IV Finalconsiderations 391

20 Strategy, research and pedagogy: the role of audits Dennis Tourish Owen Hargie 393

Appendix 420

References 438

Author index 481

Subject index 491

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