Pub. Date:
ABC-CLIO, Incorporated
Aunt Jemima, Uncle Ben, And Rastus

Aunt Jemima, Uncle Ben, And Rastus

by Marilyn Kern Foxworth, Alex Haley


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Product Details

ISBN-13: 9780313267987
Publisher: ABC-CLIO, Incorporated
Publication date: 07/30/1994
Series: Contributions in Afro-American and African Studies Series , #16
Pages: 256
Product dimensions: 6.14(w) x 9.21(h) x 0.63(d)

About the Author

MARILYN KERN-FOXWORTH is Associate Professor in the Department of Journalism at Texas A&M University. In Spring 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University Department of Journalism, Media, and Graphic Arts. She is the first African-American to receive a Ph.D. with a concentration in advertising. An accomplished, award-winning scholar, in 1993 she became the first person of color to receive the Kreighbaum Under-40 Award from the Association for Education in Journalism and Mass Communication for outstanding performance in teaching, research, and public service. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation and was cited as one of 12 outstanding African-American women in America, and in 1993, she was one of several African-American women honored nationwide by the consortium of Doctors, Ltd. for her accomplishments as mass media trailblazer and pioneer.

Table of Contents


Foreword by Alex Haley



Slave Advertisements: A Mirror to the "Peculiar Institution"

Memories of the Way We Were: Blacks in Early Advertising

Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models

Aunt Jemima: The Most Battered Woman in America Rises to the Top

Invisible Consumers: Gaining Equal Representation for Blacks in Advertising

Separate But Definitely Not Equal: Frequency of Blacks in Advertising

Blacks in Advertising: Critics Give Two Thumbs Up

Epilogue: Colorizing Advertising: A 21st Century Challenge

Appendix: African-American Museums and Resource Centers

Selected Bibliography


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