ISBN-10:
0313267987
ISBN-13:
9780313267987
Pub. Date:
07/30/1994
Publisher:
ABC-CLIO, Incorporated
Aunt Jemima, Uncle Ben, And Rastus

Aunt Jemima, Uncle Ben, And Rastus

by Marilyn Kern Foxworth, Alex Haley

Hardcover

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Product Details

ISBN-13: 9780313267987
Publisher: ABC-CLIO, Incorporated
Publication date: 07/30/1994
Series: Contributions in Afro-American and African Studies Series , #16
Pages: 256
Product dimensions: 6.14(w) x 9.21(h) x 0.63(d)

About the Author

MARILYN KERN-FOXWORTH is Associate Professor in the Department of Journalism at Texas A&M University. In Spring 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University Department of Journalism, Media, and Graphic Arts. She is the first African-American to receive a Ph.D. with a concentration in advertising. An accomplished, award-winning scholar, in 1993 she became the first person of color to receive the Kreighbaum Under-40 Award from the Association for Education in Journalism and Mass Communication for outstanding performance in teaching, research, and public service. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation and was cited as one of 12 outstanding African-American women in America, and in 1993, she was one of several African-American women honored nationwide by the consortium of Doctors, Ltd. for her accomplishments as mass media trailblazer and pioneer.

Table of Contents

Dedication

Foreword by Alex Haley

Preface

Introduction

Slave Advertisements: A Mirror to the "Peculiar Institution"

Memories of the Way We Were: Blacks in Early Advertising

Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models

Aunt Jemima: The Most Battered Woman in America Rises to the Top

Invisible Consumers: Gaining Equal Representation for Blacks in Advertising

Separate But Definitely Not Equal: Frequency of Blacks in Advertising

Blacks in Advertising: Critics Give Two Thumbs Up

Epilogue: Colorizing Advertising: A 21st Century Challenge

Appendix: African-American Museums and Resource Centers

Selected Bibliography

Index

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