In a world where technology is deeply embedded in all of our lives, providing an individualized experience for every member of society has become a universal business imperative. To reach new markets and develop the innovations that will shape tomorrow’s business landscape, today’s most successful and innovative companies are operating with everyone in mind—not just the majority.
In Authentic Inclusion™ Drives Disruptive Innovation, thought leader, speaker, strategy advisor, and women-in-technology trailblazer Frances West proposes new ways that business leaders can affect sustainable and scalable change—and tap into tremendous opportunities—by viewing inclusion as strategic and by addressing diversity proactively.
In this essential blueprint, Frances reveals how putting humans first—and building inclusion into business strategies, technological infrastructure, and organizational processes—can enable companies to bring principle, purpose, and profit into a state of harmonious alignment for sustainable talent acquisition, market expansion, and business differentiation.
Throughout the book, Frances draws on her unique personal background and business experience in technology innovation—from her personal journey as a first-generation, non-English speaking immigrant to her professional path as a woman in tech and IBM’s first Chief Accessibility Officer—along with cutting-edge practices and solutions on accessibility technology and digital inclusion. The result is a candid and inspiring book that offers leaders the necessary guidance to achieve disruptive innovation and lasting success.
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Purpose and Profit: How to Make a Better World While Improving Your Bottom Line (submitted by Paul Edelman, PhD) Frances West, IBM’s first Chief Accessibility Officer, operates a consulting firm focused on helping senior managers transform their organizations to achieve better business and human outcomes. With eloquence and passion, she draws on her extensive life and work experience to make several key points: 1) There are 1.3 billion individuals with disabilities worldwide. They represent $8 trillion in disposable income, a huge and growing market opportunity. 2) People who differ from the majority have to adapt to products, services, and environments not designed to serve their needs. Consequently, they tend to be more resourceful and innovative, and are more in tune with others who face similar challenges. 3) By implementing the right structures, you can bring these talented and empathic individuals into your organization and empower them to drive innovation in your products and services. This is not about compliance or charity. It is about capturing a huge market opportunity while making the world a better place for everyone. 4) CEOs cannot delegate this to HR or Legal. You must convey your personal commitment, incorporate inclusion into organizational objectives and key decisions, track progress, and resolve issues/challenges. In short, you must manage this like any other business imperative. If these points resonate, you will benefit from buying this book, studying the many powerful examples, and taking advantage of the excellent references on disability, accessibility, and diversity.