The biggest social media platform is none other than Facebook.
Each day there's 1.09 billion active users on Facebook.
As a business, you should be "hanging out" where your crowd is.
With almost everyone on Facebook, it only makes sense to be in front of where your audience is.
However, you can just post anything.
You need to post engaging, valuable content.
How do you do that?
By using Facebook's "Live" feature!
Why Should You Use Facebook Live?
As a digital marketer, it's your job to stay one step ahead and to be on the forefront of emerging technologies.
Every new type of content or piece of hardware creates new opportunities to find an audience and engage with them in a way that's fresh, exciting and impactful.
Each time a new form of media comes along and creates a new 'paradigm shift', new 'stars' are born.
And right now, the latest and most exciting platform of this nature is live video. Live video lets you engage with your audience like never before and communicate with them directly - even responding to comments.
This is the closest you can come to visiting your audience in person and the impact this can have is gigantic.
Now Facebook is getting involved with Facebook Live - and most likely it's this platform that is going to ensure the format really takes off.
Even Mark Zuckerberg is Obsessed With Live Video!
Mark Zuckerberg has already stated that he is 'obsessed' with live video and is putting all his energy behind making it a success.
Facebook's algorithm even favors live content to the extent that it is much more likely to be found than regular photos or videos.
This is your opportunity. A new demand for live content is springing up and right now there is not the supply to meet it.
If you can get in there and make a splash, then you can gain access to a huge new audience and build a relationship with them in a much more intimate and engaged manner. And when live video becomes widespread throughout the world, you'll already have a foothold in the market!
So how can you get started with Facebook Live?
I've written a guide on this exact subject so you can finally reap the benefits.
Allow me to introduce you to...
Facebook Live Authority
How To Use Facebook Live To Engage With Your Audience, Build Your Brand And Sell More of Your Products!
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