Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

by Adam Witty, Rusty Shelton

Overview

Learn how to use Authority Marketing®

to build thought leadership and dominate your competition by playing a game no

one else knows is being played with this ground-breaking book!



Are you the Authority in your field? Are you recognized as a stand-out thought

leader, a published author, a keynote speaker, or a media personality? Are you viewed

as a commodity? A hard-working expert who is a commodity and has to compete on

every level, including price?

One thing is for certain: Authority doesn’t just happen; Authority is built through a

systematic process called the Authority Marketing System.

But how can you make this shift in an environment that is noisier and more crowded

than ever before?

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional

approach to marketing and wants to grow your business and make a bigger impact,

this book will show you how to use the Authority Marketing System to create a clear

and trackable blueprint to shift yourself from a commoditized expert to a highly

visible Authority.

In this book you will learn:

• What Authority Marketing is and how

to use it to grow your business

• The Pillars of Authority Marketing

• How others have used Authority Marketing

to create unimaginable success

• Why thought leadership is your most

important secret weapon

Authority Marketing isn’t about ego or attention—it’s about accelerating

the speed of trust so you are viewed not as an expert with something

to sell, but as a thought leader with important insight to teach. Start

growing your Authority today!

Product Details

ISBN-13:	9781946633132
Publisher:	Advantage Media Group
Publication date:	05/03/2018
Pages:	168
Product dimensions:	5.90(w) x 9.00(h) x 0.80(d)

About the Author

ADAM WITTY is the founder and CEO of Advantage | ForbesBooks. Adam is a sought-after

speaker, teacher, and consultant on marketing and business growth techniques for entrepreneurs

and authors. He has shared the stage with Steve Forbes, Gene Simmons of KISS, Peter Guber and

Bobby Bowden. Adam has been featured in The Wall Street Journal, Investor’s Business Daily, USA

Today and more. He is chairman of the not-for-profit Youth Entrepreneurship South Carolina,

where they teach entrepreneurial skills to at-risk youth in every South Carolina public school.

He also chairs the Clemson University’s Spiro Entrepreneurship Institute board and sits on the

College of Charleston Entrepreneurship Center board. Adam is a Clemson alumnus and is proud to

call Charleston, South Carolina his home.



RUSTY SHELTON first spoke at Harvard on the changing world of marketing and PR at the

age of 23. He is senior marketing strategist and publisher for ForbesBooks, founder of Zilker Media

and co-founder of the quiz marketing platform Catch Engine. He is a successful entrepreneur,

best-selling author, and noted marketing strategist whose commentary on marketing and

entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets.

A noted keynote speaker, Rusty has spoken to audiences at Harvard Medical School, SXSW, EO

Alchemy and beyond about how to build authority in the new media landscape. He sits on the board

of EO Austin and the Texas Exes PR Committee and lives just outside of Austin with his wife, Paige

and three children Luke, Brady, and Sadie, where he enjoys coaching their sports teams.

RUSTY SHELTON first spoke at Harvard on the changing world of marketing and PR at the

age of 23. He is senior marketing strategist and publisher for ForbesBooks, founder of Zilker Media

and co-founder of the quiz marketing platform Catch Engine. He is a successful entrepreneur,

best-selling author, and noted marketing strategist whose commentary on marketing and

entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets.

A noted keynote speaker, Rusty has spoken to audiences at Harvard Medical School, SXSW, EO

Alchemy and beyond about how to build authority in the new media landscape. He sits on the board

of EO Austin and the Texas Exes PR Committee and lives just outside of Austin with his wife, Paige

and three children Luke, Brady, and Sadie, where he enjoys coaching their sports teams.

Table of Contents

Foreword Steve Forbes ix

Preface xiii

Part I The Big Idea 1

What Is Authority Marketing? 3

The Three Eras of Authority Marketing 13

The Case for Authority Marketing 23

Part II Building Your Blueprint: The Seven Pillars Of Authority Marketing 25

Seven Pillars of Authority Marketing 27

Branding and Omnipresence 29

Lead Generation 41

Content Marketing 59

PR & Media 71

Speaking 77

Events 83

Referral Marketing 87

Part III Implementing Your Authority Marketing Blueprint 93

It's Hard to Spell Authority without AUTHOR 95

Authority Marketing: Beginning With the End in Mind 111

Happiness and Authority Marketing 123

Why Authority Marketing? Dan Kennedy 131

About the Authors 141