Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

by Adam Witty, Rusty Shelton

Hardcover

$17.99 $19.99 Save 10% Current price is $17.99, Original price is $19.99. You Save 10%.
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9781946633132
Publisher: Advantage Media Group, Inc.
Publication date: 05/03/2018
Pages: 160
Sales rank: 327,757
Product dimensions: 5.90(w) x 9.00(h) x 0.80(d)

About the Author

ADAM WITTY is the founder and CEO of Advantage | ForbesBooks. Adam is a sought-after speaker, teacher, and consultant on marketing and business growth techniques for entrepreneurs and authors. He has shared the stage with Steve Forbes, Gene Simmons of KISS, Peter Guber and
Bobby Bowden. Adam has been featured in The Wall Street Journal, Investor’s Business Daily, USA
Today and more. He is chairman of the not-for-profit Youth Entrepreneurship South Carolina,
where they teach entrepreneurial skills to at-risk youth in every South Carolina public school.
He also chairs the Clemson University’s Spiro Entrepreneurship Institute board and sits on the
College of Charleston Entrepreneurship Center board. Adam is a Clemson alumnus and is proud to call Charleston, South Carolina his home.

RUSTY SHELTON first spoke at Harvard on the changing world of marketing and PR at the age of 23. He is senior marketing strategist and publisher for ForbesBooks, founder of Zilker Media and co-founder of the quiz marketing platform Catch Engine. He is a successful entrepreneur,
best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets.
A noted keynote speaker, Rusty has spoken to audiences at Harvard Medical School, SXSW, EO
Alchemy and beyond about how to build authority in the new media landscape. He sits on the board of EO Austin and the Texas Exes PR Committee and lives just outside of Austin with his wife, Paige and three children Luke, Brady, and Sadie, where he enjoys coaching their sports teams.

RUSTY SHELTON first spoke at Harvard on the changing world of marketing and PR at the age of 23. He is senior marketing strategist and publisher for ForbesBooks, founder of Zilker Media and co-founder of the quiz marketing platform Catch Engine. He is a successful entrepreneur,
best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets.
A noted keynote speaker, Rusty has spoken to audiences at Harvard Medical School, SXSW, EO
Alchemy and beyond about how to build authority in the new media landscape. He sits on the board of EO Austin and the Texas Exes PR Committee and lives just outside of Austin with his wife, Paige and three children Luke, Brady, and Sadie, where he enjoys coaching their sports teams.

Table of Contents

Foreword Steve Forbes ix

Preface xiii

Part I The Big Idea 1

What Is Authority Marketing? 3

The Three Eras of Authority Marketing 13

The Case for Authority Marketing 23

Part II Building Your Blueprint: The Seven Pillars Of Authority Marketing 25

Seven Pillars of Authority Marketing 27

Branding and Omnipresence 29

Lead Generation 41

Content Marketing 59

PR & Media 71

Speaking 77

Events 83

Referral Marketing 87

Part III Implementing Your Authority Marketing Blueprint 93

It's Hard to Spell Authority without AUTHOR 95

Authority Marketing: Beginning With the End in Mind 111

Happiness and Authority Marketing 123

Why Authority Marketing? Dan Kennedy 131

About the Authors 141

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews