Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant

by Adam Witty, Rusty Shelton

Overview

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!
Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn: • What Authority Marketing is and how to use it to grow your business • The Pillars of Authority Marketing • How others have used Authority Marketing to create unimaginable success • Why thought leadership is your most important secret weapon
Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Product Details

ISBN-13:	9781946633132
Publisher:	Advantage Media Group, Inc.
Publication date:	05/03/2018
Pages:	168
Sales rank:	1,112,330
Product dimensions:	5.90(w) x 9.00(h) x 0.80(d)

About the Author

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.

RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.

Table of Contents

Foreword Steve Forbes ix

Preface xiii

Part I The Big Idea 1

What Is Authority Marketing? 3

The Three Eras of Authority Marketing 13

The Case for Authority Marketing 23

Part II Building Your Blueprint: The Seven Pillars Of Authority Marketing 25

Seven Pillars of Authority Marketing 27

Branding and Omnipresence 29

Lead Generation 41

Content Marketing 59

PR & Media 71

Speaking 77

Events 83

Referral Marketing 87

Part III Implementing Your Authority Marketing Blueprint 93

It's Hard to Spell Authority without AUTHOR 95

Authority Marketing: Beginning With the End in Mind 111

Happiness and Authority Marketing 123

Why Authority Marketing? Dan Kennedy 131

About the Authors 141