Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn: • What Authority Marketing is and how to use it to grow your business • The Pillars of Authority Marketing • How others have used Authority Marketing to create unimaginable success • Why thought leadership is your most important secret weapon
Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
|Publisher:||Advantage Media Group, Inc.|
|Product dimensions:||5.90(w) x 9.00(h) x 0.80(d)|
About the Author
RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.
Table of Contents
Foreword Steve Forbes ix
Part I The Big Idea 1
What Is Authority Marketing? 3
The Three Eras of Authority Marketing 13
The Case for Authority Marketing 23
Part II Building Your Blueprint: The Seven Pillars Of Authority Marketing 25
Seven Pillars of Authority Marketing 27
Branding and Omnipresence 29
Lead Generation 41
Content Marketing 59
PR & Media 71
Referral Marketing 87
Part III Implementing Your Authority Marketing Blueprint 93
It's Hard to Spell Authority without AUTHOR 95
Authority Marketing: Beginning With the End in Mind 111
Happiness and Authority Marketing 123
Why Authority Marketing? Dan Kennedy 131
About the Authors 141