Table of Contents
Acknowledgements
Introduction
Planning and writing
1 Audience
2 Style
3 Structure
Preparation of manuscript
4 Length
5 Layout
6 Word processing the manuscript
7 Word processing for the typesetter
8 Desktop publishing and camera-ready copy
9 Notes
10 Bibliographies
11 Tables
12 Illustrations
Approaching a publisher
13 Selecting a publisher
14 In-house publishing
15 Multiple submissions
16 Complete manuscripts
17 The formal proposal
Checklist for submitting a proposal
18 Peer review
19 Visit
20 Literary agents
21 No reply
Category of book
22 Scholarly book
23 Technical monograph
24 Thesis/dissertation
25 Conference volume
26 Edited volume
27 Festschrift
28 Collected papers
29 Across the disciplines
30 Trade book
31 Textbook
32 New journals
33 The non-academic author
The publishing decision
34 No - why?
35 Revise and resubmit
36 Yes - but revise
37 Yes
Dealing with production
38 Contract
39 Late delivery
40 Delivery of the manuscript
Checklist for delivery of the manuscript for production
41 Book title
42 Copyediting
43 Updating the disk
44 Design of the pages
45 Typesetting
46 Proofreading and alterations in proof
47 Illustrations in production
48 Providing camera-ready copy
49 Preparing the index
50 Jacket and cover design
51 Printing
52 Errata slips
53 Don't assume all is well
Marketing the book
54 The cost of books
55 Pricing a book
56 Changing the pricing variables
57 Paperbacking
58 Help with marketing
59 The book launch
60 Getting reviews and publishing reviews
61 Newspapers and magazines
62 Radio and television coverage
63 Bookshop sales
64 Library sales
65 Direct sales
66 Prizes
67 Subsidiary rights
68 Translations
69 Getting your book into the developing world
70 Reprints and new editions
71 Keeping in touch
Publishing and the academy
72 Research grants - inputs and outputs
73 Who sets the agenda?
74 Books and the appointments committee
75 Subsidies
76 Book exhibits and the academic conference
77 Anthologies
78 Is too much published?
79 The electronic library and the end of the book
80 Conclusion
Bibliography
Index