B2B: How to Build a Profitable E-commerce Strategy

B2B: How to Build a Profitable E-commerce Strategy


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B2B: How to Build a Profitable E-commerce Strategy by Michael Cunningham

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Product Details

ISBN-13: 9780738205229
Publisher: Basic Books
Publication date: 06/05/2002
Pages: 224
Product dimensions: 6.06(w) x 9.20(h) x 0.61(d)

About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.


New York, New York

Date of Birth:

November 6, 1952

Place of Birth:

Cincinnati, Ohio


B.A., Stanford University, 1975; M.F.A., University of Iowa, 1980

Table of Contents

Chapter 1: Fundamentals of B2B E-Commerce
Chapter 2: A New Focus
Chapter 3: Innovation in Action: B2B Best Practices
Chapter 4: Building Alliances
Chapter 5: Selecting B2B Applications, Services, and Software
Chapter 6: Essential E-Commerce Technologies
Chapter 7: Designing a B2B Business
Chapter 8: The River Wild: Changing an Organization in Real Time
Chapter 9: Last Words on B2B Strategy
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What People are Saying About This

Christopher H. Greendale

B2B is the first and most comprehensive account of the electronic B2B revolution. Michael Cunningham has separated the substance from the hype and provided the reader with a pragmatic approach to crafting a winning E-commerce strategy. Essential reading for today's leaders! (Christopher H. Greendale, Senior Partner, Internet Capital Group)

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