The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design

by Robyn Blakeman
ISBN-10:
0742529614
ISBN-13:
9780742529618
Pub. Date:
10/28/2004
Publisher:
Rowman & Littlefield Publishers, Inc.

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Overview

The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Product Details

ISBN-13: 9780742529618
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 10/28/2004
Pages: 192
Product dimensions: 6.42(w) x 9.26(h) x 0.66(d)

About the Author

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

Table of Contents

Chapter 1 Introduction Chapter 2 1 Design and the Advertising Process Chapter 3 2 The Main Ingredient to Great Design Chapter 4 3 The Many Stages of Design Chapter 5 4 The Page, Problems, and Solutions Chapter 6 5 What I Need to Know About Type Chapter 7 6 Newspaper: What's the Big Design Deal? Chapter 8 7 A Look at Each Element as a Design Element Chapter 9 8 Putting the Pieces in Place Chapter 10 9 Let's Give It a Try Chapter 11 10 Magazine: What's the Big Design Deal? Chapter 12 11 A Look at Each Component as a Design Element Chapter 13 12 Putting the Pieces in Place Chapter 14 13 Digital Prepress Chapter 15 14 Let's Give It a Try

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