ISBN-10:
0697270017
ISBN-13:
9780697270016
Pub. Date:
07/28/1995
Publisher:
McGraw-Hill Higher Education
Basic Media Writing / Edition 5

Basic Media Writing / Edition 5

by Melvin Mencher, Mencher

Hardcover

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Product Details

ISBN-13: 9780697270016
Publisher: McGraw-Hill Higher Education
Publication date: 07/28/1995
Edition description: Older Edition
Pages: 480
Product dimensions: 8.66(w) x 11.42(h) x (d)

Table of Contents

One-Journalism in Action
1 The Media's Wide Compass
2 The Journalist: Traits and Characteristics
Two-Writing
3 The Rudiments
4 Writing
5 Values and Beginnings
6 Structuring the Story
Three-Reporting
7 Finding Information and Gathering Facts
8 Purposeful Reporting
9 Capturing the Spoken Word
10 Story Essentials
Four-Specialties
11 Broadcast Writing
12 Visual Reporting
13 Advertising
14 Public Relations
15 Libel, Privacy, Ethics and Taste

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