Basic Typography: A Design Manual / Edition 1

Basic Typography: A Design Manual / Edition 1

by James Craig
ISBN-10:
0823004511
ISBN-13:
2900823004514
Pub. Date:
09/28/1990
Publisher:
Crown Publishing Group
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Overview

Basic Typography: A Design Manual / Edition 1

For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

Product Details

ISBN-13: 2900823004514
Publisher: Crown Publishing Group
Publication date: 09/28/1990
Edition description: Reprint
Pages: 192
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

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