Basics Typography 03: Understanding Type

Basics Typography 03: Understanding Type

by Michael Harkins



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Basics Typography 03: Understanding Type by Michael Harkins

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

Product Details

ISBN-13: 9782940411825
Publisher: Bloomsbury Academic
Publication date: 04/01/2013
Series: Basics Typography Series
Pages: 184
Product dimensions: 6.40(w) x 9.00(h) x 0.70(d)

About the Author

Michael Harkins was a director within a successful graphic design company before returbaning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.

Table of Contents

Chapter 1: What is type?
Type today
The development of type
Case study 1 - Francessco Griffo: Punchcutter
Describing type
Task 1: Serifs

Chapter 2: Type genealogy
Keep it in the family
Distant relations
Case study 2 - Adrian Frutiger and 'Univers'
What's in a name?

Chapter 3: Type in context
General types
Case Study 3 - Fiona Ross and non-Latin types
Type relationships
A need to reclassify?
Task 2: A need to reclassify?
Choosing types - what to consider
Task 3: Appropriateness

Chapter 4: Old, new and familiar faces
Regular types
Genuine types
Case study 4 - The Garamond(s)
Unique types
Finding type
Task 4: Old and new

Chapter 5: Identifying type
Type spotting
Case study 5 - Erik Spiekermann a life in type
Genetically modified types
Task 5: A few good types

Chapter 6: Type and technology
The big reunion
Case study 6 - Jeremy Tankard digital font design
Common type formats
Task 6: OpenType functions

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