This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
|Publisher:||Brookings Institution Press|
|Product dimensions:||6.00(w) x 9.00(h) x 0.70(d)|
About the Author
James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University.
Table of Contents
|2||One Year and Four Elections: The 1998 Capps Campaign for California's Twenty-Second District||9|
|3||Johnson versus Koskoff: The 1998 Campaign for Connecticut's Sixth District||45|
|4||High Turnout in a Low-Turnout Year: Georgia's Second District||81|
|5||Kansas's Third District: The "Pros from Dover" Set Up Shop||123|
|6||Brian Baird's "Ring of Fire": The Quest for Funds and Votes in Washington's Third District||160|
|7||Wisconsin's Second District: History in the Making||199|
|Appendix||Case Study Framework and Methodology||239|