ISBN-10:
1285431642
ISBN-13:
2901285431641
Pub. Date:
01/28/2014
Publisher:
Cengage Learning
BCOM 6 (with CourseMate Printed Access Card) / Edition 6

BCOM 6 (with CourseMate Printed Access Card) / Edition 6

by Carol M. Lehman
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  • Product Details

    ISBN-13: 2901285431641
    Publisher: Cengage Learning
    Publication date: 01/28/2014
    Series: New, Engaging Titles from 4LTR Press Series
    Edition description: Student
    Pages: 304
    Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

    About the Author


    Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.


    Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

    Table of Contents


    1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix. References. Index. Review Cards. (Student Edition). Prep Cards (Instructor Edition). Model Docs. Style Cards.

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