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|Edition description:||Special ed.|
|Product dimensions:||5.90(w) x 8.90(h) x 0.60(d)|
|Age Range:||18 Years|
About the Author
Read an Excerpt
Why People Become Network Marketers and Why They Don't
Here are two simple Questions.
First, what is the number-one reason people start a network marketing or party plan business?
The answer is that they started the business because someone asked them. The overwhelming majority of people never considered the business before they were approached.
That is not surprising. Our business is word of mouth. We don't run media campaigns trumpeting our opportunity and we don't advertise in the job opportunities section of the newspaper. Unless and until you connect with your prospects, how will they know how incredible the opportunity is?
Second, what is the number-one reason people don't start a network marketing or party plan business?
And the answer is that nobody asked them! People are not going to come knocking on your door. You have to reach out to them—preferably before someone else does. Believe me, there will be no harsher lesson than seeing someone you could have approached, but didn't, turn up at a corporate event as someone else's star recruit.
Every day, thousands of people who never seriously considered a network marketing business sign an agreement. Luckily for them, they were in the right place at the right time when the right person came along. That person could be you.
Don't prejudge, don't hesitate, and don't hold back. Approach people and talk about the business at every opportunity you get. If an opportunity doesn't present itself, create one. The more people you talk to, the more successful you will be.
All you need is a belief in your products, your opportunity, and courage.
If you have not yet done so, choosing your products will be the easy part. Just about every product now is sold directly. Iconic brands like Avon, which has been in business for more than 120 years, are being joined by household brands like Dove Chocolate;rM, Jockey;rM, and The Body Shop;rM that have traditionally sold retail. Choose a product you can be passionate about and a corporation with a genuine desire to serve you.
No matter how great your products or how much support you get from your corporate partner, your success will be up to you. So, here is the million-dollar question: How much success do you think you deserve? If you don't think you deserve success, you'll find a thousand excuses why it won't happen for you, such as "I'm too young, old, busy, not confident or smart enough, not a salesperson . . ."
Read between the lines and what you really are saying is, "I'm too (busy) so don't expect me to (try)." You're giving yourself a free pass to fail, but "stinking thinking" always comes at a price.
Here is something else to think about. What if you do have what it takes to create an amazing life from your network marketing business, and then give up without giving it your best shot?
There is no penalty for not reaching your goals, so what do you have to lose? Go for it and you may surprise yourself by achieving success beyond your wildest dreams. Give yourself permission to succeed—and to succeed spectacularly. Tell yourself, a thousand times if that is what it takes to believe it, "I want it, I deserve it, and I can do it."
To put yourself out there every day takes courage, and you will almost certainly face a few setbacks. This is when you have to make a choice—to pull into an emotionally handicapped space and stay parked or to drive on regardless. As the famed American writer Mark Twain said in Pudd'nhead Wilson, "Courage is resistance to fear, mastery of fear—not absence of fear."
If you wait to become confident before you start recruiting, you will waste your best opportunities. Confidence will come once you see the positive impact you can make on others.
If you wait until you have an encyclopedic knowledge of your compensation plan, it may be a long wait. Skills come from practice. The only way to learn to play the guitar is, well, to play the guitar.
It takes courage to build a network marketing business. No matter how nervous you feel, reach out to as many people as you can. Encourage every person you recruit to do the same.
Don't buy into the fiction you don't have what it takes to succeed. Or that it's difficult to find the right people. Or that something may go wrong. If you want it—and believe you deserve it—you can do it.
There are 300 million people living in the United States. A new person is born every seven seconds, and an immigrant enters the country every fourteen seconds. Very few people are living the life of their dreams. You may hold the key. Find the courage to reach out to people every day, knowing you have the power to change lives.
If you lack confidence at the start, turn it to your advantage. Knowing exactly how your new recruits feel when they start out will make you an empathetic leader. When you say, "I know how you feel, I felt the same way," you will be speaking from the heart. A leader who says, "I am still learning too," is a more powerful role model than one who appears flawless. The message you will be communicating is, "If I can do this, you can too."
Put yourself in a room of network marketing achievers and you won't immediately spot an obvious common denominator. Every socioeconomic background, education level, profession, job, ethnicity, race, gender, personality, and age will be represented. You have to look beneath the surface to see what they have in common, which is a belief in the business, the ambition to succeed, and the courage to make it happen.
You can be whoever you want to be, have whatever you want to have, do whatever you want to do. What better way to realize your dreams than to build a party plan or network marketing organization by one person at a time?
Table of Contents
Foreword by Betty Palm ix
Part I: Prepare to Recruit 7
Chapter One: Why People Become Network Marketers and Why They Don't 9
Chapter Two: Recruiting Principles That Will Transform Your Business 13
Chapter Three: How to Connect with More People 23
Chapter Four: How Much Do You Know About Network Marketing? 27
Chapter Five: Assemble Your Tools 32
Chapter Six: Develop Your Personal Success Story 35
Part II: Identify Your Best Prospects 39
Chapter Seven: Get Ready to Connect! 41
Chapter Eight: Recruiting Your Customers 45
Chapter Nine: Recruiting at Parties 51
Chapter Ten: Approaching People Who Need the Money 62
Chapter Eleven: Turning Parents On to Your Business Opportunity 67
Chapter Twelve: Identifying Hot Prospects by Their Careers 71
Chapter Thirteen: Connecting with People Who Have Been in the Business Before 77
Chapter Fourteen: Embracing Ethnic Diversity 82
Chapter Fifteen: Helping Business Owners Switch 86
Chapter Sixteen: Peacocks and Other Hot Prospects 89
Chapter Seventeen: Why Your Business Will Appeal to Achievers 108
Chapter Eighteen: Helping Gen Ys Realize Their Dreams 113
Chapter Nineteen: Helping Gen Xs Get What They Want 119
Chapter Twenty: Brightening the Future for Baby Boomers 123
Chapter Twenty-One: Women and Network Marketing 126
Chapter Twenty-Two: Men and Network Marketing 130
Chapter Twenty-Three: Recruiting Couples 134
Chapter Twenty-Four: Recruiting Close to Home 138
Chapter Twenty-Five: Building a Part-Time Army 144
Chapter Twenty-Six: Prospect Shopping 148
Chapter Twenty-Seven: How to Get Referrals 157
Part III: Turning Knowledge into Practice 161
Chapter Twenty-Eight: The Dress Rehearsal 163
Chapter Twenty-Nine: Approaching Your Prospects 168
Chapter Thirty: The Recruiting Interview 174
Chapter Thirty-One: The Business Seminar 178
Chapter Thirty-Two: Loving Objections 184
Part IV: Are You a Recruiting Superstar? 193
Chapter Thirty-Three: Your Personal Recruiting Style 195
Chapter Thirty-Four: Give Your New Recruits the Best Possible Start 202