Be Unreasonable

Be Unreasonable

by Paul Lemberg

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Product Details

ISBN-13: 9780071510400
Publisher: McGraw-Hill Education
Publication date: 05/06/2007
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 224
File size: 569 KB

About the Author

Paul Lemberg, “The Unreasonable Consultant,” is Chief Business Accelerator and CEO of Quantum Growth Consulting. He has worked with Accenture, Adobe, American Skandia, Cisco, Goldman Sachs, IBM, LexisNexis, OpenText, and SAIC, as well as thousands of fast-growth entrepreneurial companies. His newsletter, Extraordinary Results, is read by more than 20,000 subscribers.

Visit his Web site at

Table of Contents

You Already Know What’s Most Important

What’s Reasonable is Often a Fantasy

Understand Your Business Reality

Why be Unreasonable?

By Any Means Necessary

Strategy From the Future

Something Worth Accomplishing

Know Your Exit Strategy From Day One

Tactics? They’re Meaningless

Measurement as Motivator

Stop Hunting for Causes and Do Something, Anything

Are You Spending Enough?

Are You Wasting Enough?

Cut Your Timeline in Half

The Art of Unreasonable Requests

Fire Your Superstars

Are Your Systems to Blame?

The Magic of Unreasonable Claims

Give Up Your Prejudices

Execution Is For Later

Take a Truth and Reverse It

Bust Compromises

Look to Other Industries

Rules for Breaking the Rules

Be Afraid of the Right Thing

Playing Both Sides

Don’t Wait for Proof

The Truth About Pricing

Create a Business Brain Trust

Consolidate Your Revenue Sources

Take Fridays Off

Bad Days Are Unnecessary

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