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The need for individuality, personality, and change makes up a central part of our lives and is especially what we associate with the term BEAUTY. In a market with increasingly similar products, today's discriminating customer desires extra values such as events, history and purpose in life - regardless of whether it is a visit to a perfumery, fitness studio or a beauty salon. Many hairdressers today are style guides; fitness studios are "in" meeting places of culture. The balance between body, mind, and spirit can only be found in an aesthetic atmosphere. Thus the hairdresser on the corner is turning into an extraordinary wellness oasis - often created by outstanding designers and architects, among these are David Chipperfield, Antonio Citterio, Cho Slade and Andrée Putman. Architects, designers, and industry often face these challenges together, the results are quite individual and unique. Over 60 successful projects are presented extensively and for the first time in this volume with exclusive photos and even including some of the plans.