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Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
     

Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works

4.7 4
by Melinda F Emerson, Michael J. Critelli
 

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"Melinda Emerson . . . will inspire you to pursue your own entrepreneurial vision."
--Marc H. Morial, President, National Urban League

Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her

Overview

"Melinda Emerson . . . will inspire you to pursue your own entrepreneurial vision."
--Marc H. Morial, President, National Urban League

Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.

Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:

Month 1: Meet with potential venture capitalists
Month 3: Set a one-year marketing budget
Month 5: Select a logo
Month 9: Purchase customer relationship management software
Month 11: Prepare your launch day press release

Next year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease--and this book will supply the plan.

Editorial Reviews

Publishers Weekly
08/10/2015
Readers may be so thoroughly caught up in Emerson’s enthusiastic and energetic approach to the how-tos of starting a business that it will be a while before they notice there’s less substance than sizzle. Emerson, self-identified as “America’s #1 Small Business expert,” exudes a contagious optimism and vibrant can-do attitude. Rather than asking readers what their strengths are, for example, her question is, “In what way(s) are you a rock star?” And, generally speaking, her advice is inarguable, e.g., “Keep good records.” But that solid advice would be even stronger if accompanied, for instance, by examples of a good budget worksheet or an accounts payable Excel file. Specific examples of strong website copy or a formatted press release would also be useful. Emerson does offer helpful sets of questions, such as what to ask when hiring an attorney, accountant, or employees, and is quick to provide the key components of marketing essentials. Emerson is strongest when offering encouragement, whether telling readers to “Create SMART goals” or to “always fill the pipeline.” For in-depth information about opening a business, however, readers will want to look elsewhere. (BookLife)

Product Details

ISBN-13:
9781440506857
Publisher:
Adams Media
Publication date:
02/18/2010
Sold by:
SIMON & SCHUSTER
Format:
NOOK Book
Pages:
272
Sales rank:
1,056,778
File size:
1 MB

Meet the Author

Melinda F. Emerson is founder and CEO of Quintessence Multimedia, an award-winning marketing video production company. She has created productions for such companies as Johnson&Johnson, Verizon, Enterprise Rent-A-Car, Citizens Bank, and Comcast. In 2000, AV Video Multimedia Producer Magazine named Emerson one of the Top 100 Producers of 2000. In 2001, she was named one of the Top 30 Leaders of the Future by Ebony magazine. In 2002, the Pennsylvania Department of Commerce and Economic Development named her a Black Business Pioneer.

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Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
KellieU More than 1 year ago
This is the REAL DEAL.  Most books about starting a business are fluff and inspiration.  Melinda Emerson provides SOUND, PRACTICAL, FACTUAL INFORMATION and a WORKABLE 12 month plan.  This is THE BEST book I have EVER read on starting a business and recommend it to everyone.  Melinda, THANK YOU for taking time to add value and share useful and solid information.
Anonymous More than 1 year ago
Polukiemex More than 1 year ago
This book will help you decide if you have what it takes to be an entrepreneur. If you do, then it will be an excellent guide through the process. This is also a good book for anyone who works in a small business; it will give you a greater understanding of the challenges that face your boss.