Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works

Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works

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Product Details

ISBN-13: 9781440584350
Publisher: Adams Media
Publication date: 01/02/2015
Edition description: Second Edition
Pages: 288
Sales rank: 101,741
Product dimensions: 5.40(w) x 8.30(h) x 0.90(d)

About the Author

Melinda F. Emerson, known to many as SmallBizLady, is one of America’s leading small business experts. Her expertise includes small business start-up, business development, and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video, and written content to fulfill her mission to end small business failure. She publishes a resource blog, SucceedAsYourOwnBoss.com, and hosts a weekly talk show on Twitter called #Smallbizchat for emerging entrepreneurs. Forbes magazine named her one of the Top 20 Women for Entrepreneurs to Follow on Twitter. Melinda has been featured in The Washington Post, The New York Times, The Wall Street Journal, and Black Enterprise. She lives in Drexel Hill, PA.

Table of Contents

Acknowledgments

Foreword xii

How to Use This Book xv

Chapter 1 So You Think You Want to Be an Entrepreneur 1

Chapter 2 Why Does It Take Twelve Months? 11

Part I Get Ready! 17

12 Months Before You Start:

Chapter 3 Get Your Life Plan Together 18

11 Months Before You Start:

Chapter 4 Your Financial Plan 28

Chapter 5 Think Like a Business Owner 42

10 Months Before You Start:

Chapter 6 Create Your Business Model 51

Chapter 7 Line Up a Lawyer and an Accountant 61

Part II Get Set! 71

9 Months Before You Start:

Chapter 8 Niche to Get Rich! 72

Chapter 9 Marketing 101: Eyeing Who's Buying 82

8 Months Before You Start:

Chapter 10 Every Business Needs a Plan 95

Chapter 11 Get Your Financing Together 110

7 Months Before You Start:

Chapter 12 Brand Your Business 125

Chapter 13 Set Up Your Online Strategy 136

Chapter 14 Build Your Online Marketing 147

6 Months Before You Start:

Chapter 15 Cultivate the Market 158

Chapter 16 Setting Up Shop 165

5 Months Before You Start:

Chapter 17 Build Your Team 172

3 Months Before You Start:

Chapter 18 Set Up Customer Service Systems 187

1 Month Before You Start:

Chapter 19 Taking Stock of Things: Is Everything in Place? 193

Part III Go! 197

Chapter 20 Launching Your Business 198

Chapter 21 Handling Cash and Your Bank 204

Chapter 22 Maintaining Your Marketing 214

Chapter 23 Ten Things You Must Never Forget in Business 220

Chapter 24 Final Thoughts 235

Appendix A Sample Customer Satisfaction Survey 241

Appendix B Further Resources 243

Index 251

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Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
KellieU More than 1 year ago
This is the REAL DEAL.  Most books about starting a business are fluff and inspiration.  Melinda Emerson provides SOUND, PRACTICAL, FACTUAL INFORMATION and a WORKABLE 12 month plan.  This is THE BEST book I have EVER read on starting a business and recommend it to everyone.  Melinda, THANK YOU for taking time to add value and share useful and solid information.
Anonymous More than 1 year ago
Polukiemex More than 1 year ago
This book will help you decide if you have what it takes to be an entrepreneur. If you do, then it will be an excellent guide through the process. This is also a good book for anyone who works in a small business; it will give you a greater understanding of the challenges that face your boss.