Pub. Date:
Cengage Learning
Becoming a Mega-Producer Real Estate Agent: Profiting from a Licensed Assistant / Edition 1

Becoming a Mega-Producer Real Estate Agent: Profiting from a Licensed Assistant / Edition 1

by Robert L. Herd


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Product Details

ISBN-13: 9780324234961
Publisher: Cengage Learning
Publication date: 08/17/2004
Edition description: New Edition
Pages: 208
Product dimensions: 5.86(w) x 7.90(h) x 0.48(d)

About the Author

Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish & Carey and Fox & Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at

Table of Contents

1. Make a True Assessment of Your Time: Whats it Worth? 2. When is the Right Time to Hire an Assistant? 3. The Art of Transitioning 4. Hiring a Licensed Assistant 5. Training the Licensed Assistant 6. How to Effectively Work with Your Licensed Assistant 7. The Five Deadly Sins, or How to Lose a Good Licensed Assistant 8. Operational Issues 9. Its A Family Affair: The Husband and Wife Team 10. Conversations with Two Top Agents Who Have Assistants 11. Conversations with Two Licensed Assistants Appendices: Sample Employment Forms and Checklists from Mega-Producers Index

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