ISBN-10:
0805842608
ISBN-13:
9780805842609
Pub. Date:
03/28/2003
Publisher:
Taylor & Francis
Becoming a Public Relations Writer: A Writing Process Workbook for the Profession / Edition 2

Becoming a Public Relations Writer: A Writing Process Workbook for the Profession / Edition 2

by Ronald Smith

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Product Details

ISBN-13: 9780805842609
Publisher: Taylor & Francis
Publication date: 03/28/2003
Edition description: Older Edition
Pages: 480
Product dimensions: 7.30(w) x 9.10(h) x 1.10(d)

About the Author

Ronald D. Smith is Chair of the Communication Department and Professor of Public Communication at Buffalo State College .

Table of Contents

Contents: Preface. Part I: Principles of Effective Writing. Writing...and What It Means to You. Effective Writing. Communication Theory and Persuasion. The Writing Process. Part II: Public Relations Writing Through Journalistic Media. News and the Public Relations Writer. News Releases. Broadcast Media. Organizational Features. Advocacy and Opinion. Part III: Public Relations Writing Through Organizational Media. Fliers, Brochures and Web Sites. Newsletters and Corporate Reports. Direct-Mail Appeals. Public Relations Advertising. Speeches and Interviews. Part IV: Pulling It All Together. Information Kits. Writing for News Conferences. Appendices: Common Sense Stylebook for Public Relations Writers. Copy Editing. Careers in Public Relations. Professional Organizations. Ethical Standards.

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