Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

by Brent Schlender, Rick Tetzeli

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Overview

#1 New York Times Bestseller

There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.

A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

Product Details

ISBN-13: 9780385347402
Publisher: The Crown Publishing Group
Publication date: 03/24/2015
Pages: 464
Sales rank: 1,276,328
Product dimensions: 6.40(w) x 9.20(h) x 1.60(d)

About the Author

BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.

RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.

Table of Contents

Foreword Marc Andreessen ix

Preface to the Paperback Edition xvi

Authors' Note xix

Prologue 1

Chapter 1 Steve Jobs in the Garden of Allah 17

Chapter 2 "I Didn't Want to Be a Businessman" 44

Chapter 3 Breakthrough and Breakdown 62

Chapter 4 What's Next? 93

Chapter 5 A Side Bet 130

Chapter 6 Bill Gates Pays a Visit 147

Chapter 7 Luck 164

Chapter 8 Bozos, Bastards, and Keepers 183

Chapter 9 Maybe They Had to Be Crazy 215

Chapter 10 Following Your Nose 249

Chapter 11 Do Your Level Best 275

Chapter 12 Two Decisions 294

Chapter 13 Stanford 313

Chapter 14 A Safe Haven for Pixar 328

Chapter 15 The Whole Widget 347

Chapter 16 Blind Spots, Grudges, and Sharp Elbows 366

Chapter 17 "Just Tell Them I'm Being an Asshole" 386

Source Notes 413

Bibliography 426

Acknowledgments 431

Index 434

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