Beer School: Bottling Success at the Brooklyn Brewery

Beer School: Bottling Success at the Brooklyn Brewery

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Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy, Tom Potter

What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.

Product Details

ISBN-13: 9781118046234
Publisher: Wiley
Publication date: 01/31/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 306
Sales rank: 1,198,218
File size: 2 MB

About the Author

STEVE HINDY is President and cofounder of The Brooklyn Brewery. A former Middle East correspondent for The Associated Press, he is currently a director of Brooklyn's Prospect Park Alliance and the Brewers Association. Hindy has a master's degree in teaching English from Cornell.

TOM POTTER cofounded the Brooklyn Brewery in 1987. He served as its CEO and chairman until his retirement in 2004. Previously, he was an assistant vice president at Chemical Bank, where he financed the acquisition of assets valued in excess of $1.5 billion. Potter graduated from Yale and has an MBA from Columbia.

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Beer School: Bottling Success at the Brooklyn Brewery 4.2 out of 5 based on 0 ratings. 9 reviews.
Guest More than 1 year ago
I just finished Beer School and thoroughly enjoyed it. As a beer lover, and a fan of Brooklyn Brewery's products, I enjoyed learning about how the beer came to life, as well as the birth (rebirth?) of craft brewing in the United States. Mayor Bloomberg was right in the introduction, the book will make you thirsty. As for the business aspect, I teach high school economics and intend to use some examples cited in Beer School to illustrate my lessons. If I taught on the college level, this book would be one of the required readings. It is a great example of entrepreneurship, economies of scale, marketing, start-ups, and business plans.
Guest More than 1 year ago
I loved this book. It's not all about the beer. In fact, if you are looking for a beer book, keep looking. This book is all about the entrepreneurial dreams of two men and how they realized their dreams. Anyone with a passion that they want to turn into a business should read this book. It is full of case studies and several ¿what not to do¿ warnings from people that have been through the fire and had a gun held to their head ¿ literally. I could easily read this book again with the same vigor I did the first time.
Guest More than 1 year ago
This book is a really readable mix of how these guys, against all the odds and despite many missteps, made a business dream happen. Many of their mistakes were of their own making, but what they've learned provides an inspiration, and some solid lessons, for anyone starting or growing a small business. You don't have to like beer to like this book.
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