Beer Signs for the Collectorby Scott Faragher
From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocks-all presented in alphabetical order according to brand of beer. Special emphasis is given to electric, lighted, and animated signs from 1950-1970, the "Golden Era" of beer signs. Captions provide valuable information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!
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This book was like looking at 2 guys personal collection, not the history of signs and breweries. They did not even have the famous Hamms motion signs listed. I should give it a 1 star but the pictures were nice of what they collected. Want to buy a used book?