Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
|Product dimensions:||7.00(w) x 8.97(h) x 0.37(d)|
About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.
Most Helpful Customer Reviews
Yet another great book from the folks at Before & After. I have the Before & After Page Design book and subscribe to the PDF magazine. Even with all that, I still liked the addition of this book. It covers the usual business situations like newsletters, stationery, logos, forms and charts. The ideas illustrated and dissected here were found to be light bulb creating. I was able to apply a few of the tips right away to some projects I was working on at the time. Some of the nuggets I enjoyed most were the comparison and discussion of what typefaces are best for what text that can be applied to all sorts of type, logo creation and thought process and the charts. The charts were not just your average pie charts, but great design elements. Again, I'm impressed by another Before & After project. The illustrations and explanations help new and intermediate designers improve the craft. I'm sure seasoned professionals can pick up a few tips too.
We go at a frenzied pace to acquire and learn programs like Adobe PageMaker, Illustrator, InDesign, Corel Draw, Microsoft Publisher and applications of this type, namely those that are very much involved in `desktop publishing¿. Once learned we then sit down and design a newsletter, flyer, brochure or whatever vehicle we pick to convey a message to an unsuspecting public. But, when you sit down and really think about it, who is the `unsuspecting¿ party? In my humble opinion it is I, the so-called designer of the material that we foist on that public out there. All too often, we forget, or really never realize that learning desktop publishing programs is but the first step. What we surely need after that is some training on the principles of good design. For those of you that have gone through extensive training in design schools, you know what I mean and can just go on to the book at hand for a concise primer on design. For those that have had no training in graphic design, listen up for your design skills are about to get much more extensive and sharpened. The book, Before & After Page Design, could not have a simpler or more descriptive title. The title says it all. The author takes a `before¿ design of some type and then, in the course of several pages, transforms that design into the `after¿ that leaves you saying, `Sure, why didn¿t I do that in the first place?¿. Granted, page design, like all art, is a subjective field, open to the whim and interpretation of the designer. However, I must admit that the initial designs presented (the `before¿) in many, if not most, cases would have represented my final efforts. But after seeing the transformation to the final (or `after¿) design, I must admit that it was not only more graphically stunning but totally logical.