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Beginning Behavioral Research: A Conceptual Primer / Edition 6
     

Beginning Behavioral Research: A Conceptual Primer / Edition 6

by Ralph L. Rosnow, Robert Rosenthal, Robert Rosenthal
 

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ISBN-10: 0136128750

ISBN-13: 9780136128755

Pub. Date: 05/09/2007

Publisher: Pearson

This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also

Overview

This successful introduction to behavioral research methods—written by two leaders in the field—provides step by step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages learners to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. Chapter topics cover concepts in five key areas: getting started, observation and measurement, design and implementation, describing and hypothesis testing, and statistical tests. For individuals of diverse interests and backgrounds with a common goal of learning the ins and outs of behavioral research methods.

Product Details

ISBN-13:
9780136128755
Publisher:
Pearson
Publication date:
05/09/2007
Series:
MySearchLab Series for Psychology Series
Edition description:
Older Edition
Pages:
480
Product dimensions:
7.70(w) x 9.30(h) x 0.90(d)

Table of Contents

I. GETTING STARTED.

1. The Scientific Outlook.
2. Strategies of Discovery.
3. Ethical Considerations.

II. OBSERVATION AND MEASUREMENT.

4. Systematic Observational Methods.
5. Self-Report Methods.
6. Reliability and Validity.

III. DESIGN AND IMPLEMENTATION.

7. The Logic of Randomized Experiments.
8. Categories of Quasi-Experimental Research.
9. Survey Designs and Subject Recruitment.

IV. DESCRIBING DATA AND HYPOTHESIS TESTING.

10. Summarizing the Data.
11. Examining Relationships.
12. Statistical Significance and Practical Importance.

V. STATISTICAL TESTS.

13. The t Test.
14. The F Test.
15. Chi-Square.
Appendix A: Reporting the Research in a Paper or Poster.
Appendix B: Statistical Tables.
Appendix C: Introduction to Meta-Analysis and Contrast Analysis.
Glossary.
References.
Name Index.
Subject Index.

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