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Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry

Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry

by Elsevier Science

Paperback

$200.00
Available for Pre-Order. This item will be available on June 15, 2019

Product Details

ISBN-13: 9780128138083
Publisher: Elsevier Science
Publication date: 06/15/2019
Series: Perspectives in Behavioral Economics and the Economics of Behavior Series
Pages: 300
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Milena S. Nikolova is a researcher and expert in tourism. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena’s research and professional interest are in the area of traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently Milena teaches and leads the Executive MBA program at the American University in Bulgaria. She holds a PhD from The George Washington University School of Business and MS in Psychology from Sofia University in Bulgaria.

Table of Contents

1. Primer on behavioral economics 2. Tourism and traditional thinking 3. Tourism of the near future 4. Applications of behavioral thinking in tourism