Behavioural Economics: Psychology, neuroscience, and the human side of economics

Behavioural Economics: Psychology, neuroscience, and the human side of economics

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Available for Pre-Order. This item will be available on June 29, 2021


For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility.” Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement. In this book, David Orrell explores the findings from psychology and neuroscience that are shaking up economics—and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle societal happiness or climate change. Finally, he asks whether behavioural economics is a scientific revolution or just a scientific form of marketing.

Product Details

ISBN-13: 9781666501148
Publisher: Dreamscape Media
Publication date: 06/29/2021
Series: Hot Science Series
Edition description: Unabridged
Product dimensions: 6.04(w) x 5.04(h) x 1.13(d)

About the Author

David Orrell is an applied mathematician and author of popular-science books. He studied mathematics at the University of Alberta and obtained his doctorate from Oxford University on the prediction of nonlinear systems. His book Apollo's Arrow: The Science of Prediction and the Future of Everything was a national bestseller and finalist for the 2007 Canadian Science Writers' Award, and his book Economyths: Ten Ways Economics Gets It Wrong was a finalist for the 2011 National Business Book Award.

Al Kessel is a full-time narrator and voice actor who prides himself on his ability to bring any character to life with his voice. He currently records multiple genres in his home studio in Arizona.

Table of Contents

Introduction 1

1 Stay or Go? 5

2 The Rational(ish) Animal 17

3 Too Much Information 33

4 Prospect Theory 51

5 'Paradoxes' 69

6 The Pleasure Machine 91

7 Safety in Numbers 115

8 The Big Picture 135

Further reading 167

Index 173

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