Everyone is a creative. Everyone can have great ideas. Michael Atavar expertly guides you to find Starting with innovative approaches to starting, and travelling through the ways in which to grow ideas and strategies, Michael Atavar brings his wealth of experience working as a Creative Director to everyday tasks. His distinct voices takes you through the concepts, practices and theories behind innovative thought processes, always, giving you the steps that make sure you not only begin, but continue to unlock your creativity.
About the Author
Michael Atavar is a consultant, solving professional problems, using creativity as a key. His latest book Better Magic - How To Have Creative Ideas in 24 Steps contains examples from his recent work in the creative industries and offers tips, exercises, group tasks and games. Michael has written three other books about creativity covering the areas of process, individual practice, generating ideas and group dynamics.