Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations

Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations

by Ben Delaney

Paperback(2nd ed.)

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Overview

There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.



Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.

This second edition adds a new chapter on crisis communications management, as well as updated infraomtion on social media and new tips on marketing automatin. It also adds a full index.

Product Details

ISBN-13: 9781513635545
Publisher: CyberEdge Information Services
Publication date: 06/01/2018
Edition description: 2nd ed.
Pages: 174
Product dimensions: 6.00(w) x 9.00(h) x 0.47(d)

About the Author

Ben Delaney (www.bendelaney.com) has three books and hundreds of articles in print. Ben is a well-respected observer of nonprofit management and marketing, technology, and the interface between technology and human activities. Along with many television and radio appearances, he has won multiple awards for marketing and writing, and has been quoted by major media outlets around the world.

He has served on the Boards of many nonprofits as well as providing leadership in Executive Director roles.

Ben's consulting and writing focus on areas of significant impact for nonprofit organizations:

* Effective communications as part of every nonprofit's strategy for success.
* Use of business best practices to further social and beneficial causes.
* Social enterprise and Corporate Social Responsibility.
* Evaluation, especially building evaluation into new programs
* Leveraging strengths through collaboration

Table of Contents

Acknowledgements

Building a Successful Nonprofit MarCom Program

1 Introduction: System Marketing™ Your Key to Success

2 How Your Nonprofit is Just Like a Hot Internet Startup

3 Some Best Practices for Nonprofit Marketing

4 A Few More Best Practices of Nonprofit MarCom

5 Using Social Media Well

6 The Importance of Branding

7 You May Have Heard This Before

8 Building Your Messaging Foundation

9 The 4 C’s of Good Communications

10 The Marketing Mix

11 Marketing vs. Sales

12 Websites 101: Making Your Website Findable

13 Making Search Engines Work For You

14 Stickiness: Your Website Needs It

15 Testing, Testing, 1,2,3

16 The Best Exercise is Walking

17 Making the Most of Events

18 Writing the Press Release that People Read

19 About Advertising

20 What to Measure, Why and When

21 Open in case of Emergency

22 How to Help Your Board Help You

23 Helpful Resources

Your Nonprofit Marketing Glossary

About the Author

Index

Customer Reviews