Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
|Publisher:||Simon & Schuster|
|Product dimensions:||6.39(w) x 9.54(h) x 1.10(d)|
About the Author
Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.
Most Helpful Customer Reviews
What a fantastic book. It's great to know that business's like this still exist. Now I'm getting hungry for some ice cream.