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"Over the years, I have seen them all, and Warren Greshes is one ofthe very best. In his wonderful new book, Warren distills alifetime of sales training into sixteen actionable tools, which, ifyou use them, will guarantee that you too reach your goals."-Mark Terry, President, Harman Pro Group"A great read! Warren says it all in a way that's not only easy tounderstand, but even easier to implement. No need to ever readanother book on this subject."-John Gamauf, President Consumer Replacement Tire Sales BridgestoneFirestone North American Tire, LLC"Put this book on your must-read list if you want to learnsuccessful strategies for taking your distribution team to the nextlevel. Through motivation and education, Warren Greshes hascaptivated our very best top managers and producers. He pushes themto succeed and to keep their goals out in front of them, all thewhile maintaining a clear message, infused with his sense of humor.Warren has helped pave our way to success."-Bernadette Mitchell, Vice President Retirement Benefits Group, AXAEquitable"Warren is truly an expert in the field of sales! His grassrootsideas are practical, designed for immediate implementation, and aresure to lead to top-notch results. This book is a must-read forthose new to sales and those veteran salespeople who want to taketheir skills to the next level."-Raj Madan, corporate marketing executive, financial servicesindustry
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About the Author
WARREN GRESHES is a prominent business improvement speaker and radio talk show host and the President of Speaking of Success, where he shares with others the tools and techniques that enable them to better motivate themselves to achieve their own success. Before becoming a consultant and speaker, he spent ten years in the apparel industry as a national sales manager and vice president.
Table of Contents
Chapter 1. Attitude and Commitment: It all Starts Here.
Chapter 2. Successful Salespeople See Themselves Successful.
Chapter 3. Setting Goals: Why you Need to Write them Down.
Chapter 4. Successful Salespeople are in Control.
Chapter 5. The Three Components of an Effective WrittenGoal.
Chapter 6. The Action Plan: Why you Need One.
Chapter 7. The Three Components of an Effective WrittenPlan.
Chapter 8. Acting On Your Plan: You Have Twenty-Four Hours toAct on a Good Idea.
Chapter 9. Persistence: People Don’t Fail, They Just StopTrying.
Chapter 10. Your First and Most Important Sale is at Home.
Chapter 11. Successful Salespeople Sell More Than Just theProduct or Service.
Chapter 12. Successful Salespeople Create and Deliver Value;They Don’t Sell Price.
Chapter 13. Successful Salespeople Understand Whothe Customer is and What They Really Want.
Chapter 14. Successful Salespeople are Experts, Advisors andResources.
Chapter 15. Successful Salespeople Love what they do.
Most Helpful Customer Reviews
Warren Greshes is ¿rock-solid¿ in covering the basics of selling. Others have explored this territory in greater depth and detail, but Greshes¿ rules remind you of all the things you know about selling but have forgotten, or have been too busy to practice. Greshes discusses setting goals, breaking them down into manageable steps, and staying focused and motivated. Greshes also emphasizes selling value rather than product features or price. This book is a good review for experienced salespeople and an informative overview for newcomers. We believe that anyone who¿s selling a product, a service or simply an idea, will enjoy Greshes¿ easy-to-read and witty text.
As a Managing Partner of an executive search firm, I am in the business of selling my services. In 15 brief chapters, Warren Greshes cuts through the junk other authors use to editorialize their thoughts. This book is so awesome. I enjoyed ¿The Best Damn Sales Book Ever¿ as it read easily and kept me turning pages. Not your typical sales book!