Best Practices in International Marketing / Edition 1

Best Practices in International Marketing / Edition 1

ISBN-10:
0030340365
ISBN-13:
9780030340369
Pub. Date:
08/21/2001
Publisher:
Cengage Learning

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Product Details

ISBN-13: 9780030340369
Publisher: Cengage Learning
Publication date: 08/21/2001
Series: The Harcourt College Publishers Series in Marketing
Edition description: New Edition
Pages: 393
Product dimensions: 6.20(w) x 9.20(h) x 0.70(d)

About the Author


Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

Table of Contents


Part I. Environments and Markets. Part II. Market Entry and Development. Part III. Marketing Mix. Part IV. Marketing Performance and Evaluation.

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